Some of the campaigns we now know have been stigmatising in the past, but we also know that campaigns need to be reasonably hard-hitting to cut through into the media, or to make a difference to politicians and the decisions that they make. So how do we do that without actually stigmatising people with diabetes? Hi, I’m Jane Speight, and I’m Foundation Director of the Australian Centre for Behavioural Research in Diabetes which is a partnership between Diabetes Victoria and Deakin University in Australia. The five things that I'd like to know more about, number one, is the trajectory of diabetes-related distress. We know most of what we know about diabetes distress from cross-sectional studies and some clinical trials. But there have been very few long-term studies and almost none from diagnosis. We don't know very much about the onset of diabetes distress, at what point it starts, what contributes to that, and what the trajectory looks like. Does it go up and down, and when and how? That's what I would like to understand more about. The second thing that I'd like to understand more about is the extent to which we can support people to reduce fear of hypoglycaemia through online training. A study that we're doing in Australia at the moment is doing exactly that: Putting everything we know about the prevention of hypoglycaemia, the prevention of severe hypoglycaemia, awareness of symptoms, and the treatment of hypos, and also how to deal with the worries around fear of hypoglycaemia into an online training package to see whether we can support people who may not be able to get to clinics, who may live in rural or remote areas of Australia and other places around the world, whether we can support them with online training to reduce their fear of hypos. The third thing that I'd like to know more about is how to support people who are experiencing self-stigma of diabetes. We know from quite a lot of research now that people with diabetes experience stigma in their everyday lives about living with this condition. And some people internalise that stigma as shame and self-blame. And we don't know anything about how to support those people not to internalise that stigma and turn it on themselves, and how to remain resilient in the face of that stigma. Of course we'd like to reduce that stigma overall, but what we also need to do is to help to protect people from self-stigma. The fourth thing that I would like to know more about is how to develop effective diabetes awareness campaigns that don't stigmatise people with diabetes. Many diabetes organisations produce campaigns, they don't necessarily use an evidence base of how to achieve behaviour change or how to raise awareness without stigmatising the very people that they're there to support and to serve. Some of the campaigns we now know have been stigmatising in the past, but we also know that campaigns need to be reasonably hard-hitting to cut through into the media, or to make a difference to politicians and the decisions that they make. So how do we do that without actually stigmatising people with diabetes? And finally, related to both of those is how do we change the media's narrative about diabetes? In the wider media, in newspapers, in TV, in journalism, the media typically refers to diabetes in ways that blame and judge people with diabetes for having the condition, that they've brought it on themselves, and that perhaps diabetes as a condition isn't as worthy as some other long-term conditions. How do we engage with media to make sure that they will report on diabetes in a constructive way that supports people living with this condition?